understanding brain love affair with video.

When viewed through the lens of historical content creation and dissemination, video is a relatively new visual medium. Compared to written words and images, video is a newcomer.

But despite being relatively late in the evolutionary game, the human brain loves video.

Scientists say that the brain processes visuals 60,000 times faster than text. And when someone watches a video, they remember 95 percent of the message, compared to just 10 percent for text-based content.

Overall, 90 percent of the information processed by the brain is visual. In other words, visual instruction is highly effective.

The question is, why does the brain love videos so much?

Video is changing higher education from the inside
Before we explore some of the ways video can be leveraged in higher education, we must answer this fundamental question. In doing so, we will begin to understand how video fits into education now and in the future. So, without further ado, here are three specific reasons why video is so effective:

Show vs Tell. When a teacher explains something to a student in an oral lecture, the student has to understand, visualize and then memorize that concept.

On the other hand, when a teacher shows a student something via video, they no longer need to form an image in their brain. Instead, that image is transmitted directly to the brain and committed to long-term memory storage. Perhaps that’s why researchers believe that a one-minute video is equal to 1.8 million written words.

personalization. It’s very easy to personalize content and teaching with videos. When showing a video, you can impart your personality and create a real connection with the audience, even if you’re not physically in the same place.

This is far more difficult to do with a blog, textbook or audio-based text.
easy to share. Video content is digestible and easy to share.

This makes it an ideal content medium for both within-course and external sharing purposes. If virginity is a goal, creating bite-sized pieces of content can help you rapidly increase your exposure in today’s digital landscape.
Once you understand why video instruction is behind the scenes, its potential in the higher education landscape becomes quite apparent. After that, it’s just a matter of innovating and executing.

3 ways video is driving higher education in 2021 and beyond

While higher education is generally one of the slow moving industries to market, video is rapidly catching up. In fact, innovation and adaptation has happened at an accelerated rate over the past 18 months.

Much of this innovation has been pushed to a high level because of the pandemic, but the results are transformative and long-lasting.

Listed below are the three biggest video-related trends we are currently seeing in higher education and what they could mean for the future of learning.

1. Distance Learning

Historically, classroom-based learning has been seen as the gold standard of higher education. For many decades, this was the only realistic option.

But in the last 10 or 15 years, when distance learning has been a viable option, it has lagged behind in performance and adoption.

The 2020 pandemic has changed all that, although there is still a way to go.

And it is ultimately video technology that has made this change possible.

According to a study, just 5 percent of the college budget before the pandemic was devoted to IT spending.

And before closing in the spring of 2020, only one-third of American college students had any experience taking online courses.

Fast forward, and today almost 100 percent of students have taken online courses. In response, IT budgets are rising and video has emerged as a massive investment.

However, with the power of live streaming and the sophistication of cloud technology, it is now possible for colleges and universities to try distance learning without making massive investments.

The price of video right now doesn’t get any higher than it was five years ago.

This allows schools to experiment with distance learning without significantly increasing their IT budget. However, as adoption grows and they begin to see the economics of distance learning, institutions can increase their budgets and develop more sophisticated systems to reach larger numbers of students.

2. Clinical Simulation Labs
In areas where students are required to take clinical laboratories before graduating, video gives instructors more flexibility in how they design their curricula and programs.

As a result, students leave these programs with more real-world skills that prepare them for their first jobs.

Clinical simulation helps in learning.

Clinical simulation laboratories are top-rated in industries such as healthcare, consulting, sales training and market research. It can also be used to train early childhood education majors.

Video recording has become particularly popular for simulation laboratories.

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